Can $10,000 save a teacher’s job or provide a lifesaving surgery for a kid?
It depends on how you do the math.
Aidan is a kid with a life-threatening disease that can’t afford a critical surgery.
Betsy is a pediatric surgeon who wants to help but she doesn’t know Aidan exists.
Steve runs a nonprofit that helps match kids with doctors but has no Web site or marketing materials–
So Aidan and Betsy can never find him.
With a $10,000 grant, Taproot is able to recruit a team of all-star marketing professionals and manage them to build Steve a website and to market his services.
Betsy finds Aidan.
His life is saved.
The next day Betsy finds Chloe and then Rhoda and then Jack and then…
Can $10,000 save a teacher’s job or provide a lifesaving surgery for a kid?
It depends on how you do the math.
Aaron Hurst is the President & CEO at the Taproot Foundation.
Learn more about Taproot’s pro bono services here.
Image by Ryan Chen via Flickr
